Self-assessment

Store Health Assessment

Ten questions to see how well your store is being looked after, and where problems are most likely to appear first.

AVAILABLE · runs in your browser, answers are not saved

Answer each question

Account healthSomeone reviews account health and notices at least weekly.

Performance metricsLate shipment, cancellation and defect metrics are within the marketplace targets.

ListingsTitles, images, attributes and prices on top products are accurate and complete.

InventoryStock levels are monitored and you rarely run out or hold slow stock.

AdvertisingAds are reviewed weekly against profit, not only sales.

Reviews and returnsReviews and return reasons are read and used to fix problems.

Policy noticesPolicy notices and warnings are answered fully and on time.

ReportingYou see sales, fees, ad spend and net profit at least monthly.

Access and backupMore than one trusted person knows the processes, and access is set up safely.

Compliance documentsCertificates, invoices and insurance documents are organised and current.

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Self-assessment only. It is not an audit, legal or financial advice, or a prediction of results.

Yes counts 2 points, Partly counts 1 point and No counts 0 points.
Score = points earned ÷ (number of questions × 2) × 100.
The score appears only after you answer every question, so a half-finished list is not read as a result.
The bands are 80 and above, 50 to 79, and below 50. They are a simple guide chosen for planning, not an industry standard.

Is this an audit?

No. It is a self-assessment based on your answers. A real audit looks at your actual account data.

What should I fix first?

Start with the items you answered No, beginning with account health and policy notices.