Self-assessment

Product Research Checklist

Answer ten questions about a product idea. The score shows how ready the idea is and which areas need work before you spend money.

AVAILABLE · runs in your browser, answers are not saved

Answer each question

DemandYou have evidence that shoppers search for and buy this product regularly.

TrendDemand is steady or growing and not just a short spike.

CompetitionYou reviewed the top competitors and know how you will be different.

MarginYou calculated profit after product cost, shipping, fees, returns and ads.

PriceThe planned price is competitive and still leaves enough margin.

ComplianceYou checked certifications, labelling, category approval and restrictions.

SupplierYou have quotes and samples from more than one supplier.

QualityYou know the common complaints in competitor reviews and how to avoid them.

RiskSize, weight, fragility and return rate are acceptable for your plan.

BudgetYou can afford the first order, launch costs and a reserve.

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Self-assessment only. It is not an audit, legal or financial advice, or a prediction of results.

Yes counts 2 points, Partly counts 1 point and No counts 0 points.
Score = points earned ÷ (number of questions × 2) × 100.
The score appears only after you answer every question, so a half-finished list is not read as a result.
The bands are 80 and above, 50 to 79, and below 50. They are a simple guide chosen for planning, not an industry standard.

Does a high score mean the product will sell?

No. It measures how complete your research is, not future sales.

Is anything saved?

No. Answers stay in your browser while the page is open.