Calculator

PPC Break-even Calculator

Work out the highest ad cost you can pay per click, or the lowest conversion rate you need, before ads start losing money.

AVAILABLE · runs in your browser, nothing is sent

Your numbers

Selling price ($)The price the shopper pays.

All costs per unit except ads ($)Product, shipping, marketplace fees, storage and other costs.

Average cost per click ($)From your ad console.

Conversion rate (%)Orders divided by clicks.

Profit per unit before ads{{r0}}

Break-even ACOS{{r1}}

Maximum cost per click{{r2}}

Expected ACOS at your numbers{{r3}}

Ad cost per order{{r4}}

Profit per order after ads{{r5}}

Replace the example numbers with your own. Every field has a short hint.
Fix any message shown in the orange box. Fields must be valid numbers inside the allowed range.
Read the results and the plain-language note under them.
Change one number at a time to see what moves the result.

Conversion rate is clicks-to-orders, one unit per order.
Costs include marketplace fees; enter them yourself.
Averages hide differences between keywords, so use this as a guide for target setting.

Results are estimates from your inputs, not financial advice or a guarantee of outcome.