Think like a buyer
List the ways a shopper might describe your item: what it is, who it is for, the occasion, style and material. Use the words real buyers use.
Rules, fees and programs change. Treat this as a planning guide and confirm current details in the marketplace's own seller help pages before you act.
Titles
Lead with the clearest description of the item, then add useful detail. Avoid repeating the same phrase and avoid claims you cannot support.
Tags and attributes
- Use all available tags with meaningful phrases.
- Fill in every relevant attribute.
- Do not tag things that are not true of the item.
- Keep category choices accurate.
Review and improve
- Check which listings get views but few sales.
- Compare their titles and photos with stronger listings.
- Change one thing at a time.
- Wait before judging the change.
How we can help
We optimise Etsy listings for clarity and relevance. No ranking is guaranteed.
Want a second pair of eyes on your store?Tell me about your account. You will get a straight answer on scope, timing and cost.
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