Get the basics right first
Make sure titles, item specifics, photos and price are competitive. Ads cannot fix a weak listing.
Rules, fees and programs change. Treat this as a planning guide and confirm current details in the marketplace's own seller help pages before you act.
Start small
- Choose items you are happy to sell at a lower margin.
- Set an ad rate you can afford, based on your margin.
- Run it long enough to see a pattern.
- Keep a note of the date and rate you chose.
What to measure
Compare sales and profit with and without the promotion for the same items. Count the ad fee in your costs, not only the item fee.
Adjust with care
- Review each item monthly.
- Lower or stop ads on items that sell well on their own.
- Raise rates only where profit supports it.
- Keep records of changes.
How we can help
We manage eBay advertising against your margin and report results clearly.
Want a second pair of eyes on your store?Tell me about your account. You will get a straight answer on scope, timing and cost.
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