Start with a goal
Decide what you want from creators: awareness, sales or reviews. Different goals call for different offers and different ways to judge success.
Rules, fees and programs change. Treat this as a planning guide and confirm current details in the marketplace's own seller help pages before you act.
Before you contact anyone
- Read the platform’s current affiliate and creator rules.
- Prepare a one-page brief: product facts, allowed claims and what not to say.
- Decide your sample policy and what you will cover.
- Set the commission you can afford after fees and returns.
Run it simply
- Start with a small group of creators who fit your product.
- Send the brief and samples with a clear deadline.
- Track which content leads to orders.
- Keep notes on who performed and why.
Stay on the right side of the rules
Require honest, accurate content. Do not ask creators to make claims you cannot support. Disclosure rules apply to paid or incentivised content.
How we can help
We help plan and track creator outreach. We cannot guarantee creator response or sales.
Want a second pair of eyes on your store?Tell me about your account. You will get a straight answer on scope, timing and cost.
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